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SUBSTACK 2: Fighting the Firehose—How to Counter Right-Wing Disinformation Without Playing Their Game
Fighting Back Is About Message AND Organizing
15
DISINFO SUBSTACK 1: The Firehose of Falsehood—And Why the Right Is Winning the Information War
We are seeing an authoritarian disinformation campaign being executed in real time.
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Will Robinson
9
The Democratic Party’s “Atrocious” Brand Isn’t a Messaging Problem—It’s a Mindset Problem
The problem with the Democratic Party is that we’re run by former high school debaters.
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Will Robinson
89

July 2025

The Most Trusted Messengers Aren’t on TV - They’re in Your Phone and Just Down the Street
They’re not polished or paid to persuade. They’re neighbors, coworkers, and cousins—sharing WhatsApp messages, posting Instagram Reels, and building…
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Will Robinson
3
Great Battlefield Podcast
Responding to Changes in Digital Communications with Will Robinson
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Will Robinson
3
Broadcast TV just hit a historic low—down to only 18.5% of all TV viewing.
It’s never going back to what it was.
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Will Robinson
1
We Need Strategy First
Why Democrats Keep Losing the Information War
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Will Robinson
12
The Stories Democrats Aren’t Telling (But Should)
We can still talk about policy. But policy comes after connection—and connection starts by putting the audience first.
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Will Robinson
18
Honor Independence Day With Purpose
Yes, these are difficult times - but this 4th, let’s rise from despair to action.
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Will Robinson
4
Title: People Are Our Power. So Why Aren’t We Training Them?
In every campaign, we talk about three core resources: time, money, and people.
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Will Robinson
20

June 2025

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