Broadcast TV just hit a historic low—down to only 18.5% of all TV viewing.
It’s never going back to what it was.
Broadcast TV just hit a historic low—down to only 18.5% of all TV viewing. It’s never going back to what it was.
If we want to reach people—especially younger, working-class, and disconnected voters—we have to meet them where they are: on digital, on streaming platforms, through organic content, and in real conversations, face to face.
The right has already built a massive media machine across these channels. If we don’t get creative and serious about how we communicate, we’ll keep losing ground—no matter how good our policies are.
Nielsen Report:
This really connects with the new @The Working Class Project data, especially around YouTube, TikTok, and the collapse of trust in traditional news. Working class voters aren’t just leaving broadcast TV, they’re already gone. If we’re serious about reaching them, it’s not just about showing up on digital. It’s about creating content that feels local, personal, and values-first, not just another campaign ad in a different format.