Love #5. Too often we are in a circular firing squad facing inwards. I've said for years, "purity or power, pick one, you can't have both." we still seem to love purity tests and throwing folks out of our "big tent".
We lived the original rules - and taught them in the Campaign Management Institute’s trainings for decades. They never get old. But I like your new rules for communication today. We must meet voters where they are, be authentic, and stop sprouting fine tuned research based messaging.
This hits home. I’ve been trying to live this shift in real time. Every day, across platforms, with a focus on values, trust, and local messengers. It doesn’t hit with a splash but with a ripple.
Love this. I was working for the Ohio Education Association in 1998 when you came in to help us with a ballot issue (penny sales tax for education). It failed but we had the best commercials ever thanks to you. I loved the way your mind worked then - looking for voters’ trust - and I still love it now.
Love #5. Too often we are in a circular firing squad facing inwards. I've said for years, "purity or power, pick one, you can't have both." we still seem to love purity tests and throwing folks out of our "big tent".
We lived the original rules - and taught them in the Campaign Management Institute’s trainings for decades. They never get old. But I like your new rules for communication today. We must meet voters where they are, be authentic, and stop sprouting fine tuned research based messaging.
This hits home. I’ve been trying to live this shift in real time. Every day, across platforms, with a focus on values, trust, and local messengers. It doesn’t hit with a splash but with a ripple.
When do the full updated rules come out. I’d be interested to read the updates but great points!!
Will do!
Love this. I was working for the Ohio Education Association in 1998 when you came in to help us with a ballot issue (penny sales tax for education). It failed but we had the best commercials ever thanks to you. I loved the way your mind worked then - looking for voters’ trust - and I still love it now.
"say what you mean, mean what you say, and don't be mean when you say it."
Superb, as always.